Merchant Monday: Fitness Unlimited
Fitness Unlimited is a specialty fitness retailer that operates under three retail names in the Houston market: Fitness Unlimited, Busy Body and Winston Fitness. The total store count for the 3 retail formats is 13. They’ve been in business for 19 years, and have been a loyal Teeter customer since the beginning. A few years ago they wanted to expand their offering of inversion to the consumer, so they added the EP-950 along with Gravity Boots and EZ-Up Racks to the EP-550 to broaden their assortment. They found that by providing the consumer with more choices, they didn’t just trade sales from one item to another, but grew their overall inversion business. The product offering is an upper end assortment across the best brand names in the industry — a perfect fit for Teeter Hang Ups products. Teeter is very pleased to have the support of Houston’s premier fitness equipment retailer.